City SC x Maximize Soccer Partnership

This groundbreaking City SC coaching education partnership provides an exciting new pathway to access the FAW Grassroots Leaders Award through City SC. The pathway also qualifies City SC coaches who aspire to progress to UEFA coaching qualifications with the Football Association of Wales.

This signature City SC partnership makes City SC the first club on the West coast and one of the first across the USA with the ability to host and access this pathway via Maximize Soccer and the FAW.

This partnership represents a major step forward in City SC’s commitment to investing in coach development and providing world-class education opportunities for coaches across the City SC network.

UEFA Coaching Pathway Through the FAW

The pathway commences with the FAW Introduction course, associated modules and the Grassroots Leaders Award. These will be completed through virtual and in-person learning hosted in the USA.

These steps accumulate as prerequisites for coaches who might aspire to apply and proceed on to the UEFA License pathway with the FAW.

This opportunity gives City SC coaches direct access to one of the most respected coach education systems in world football while remaining connected to the City SC development philosophy and coaching standards.

Upcoming Coaches Webinar

To officially launch the partnership, City SC coaches are invited to attend a special informational webinar featuring:

• Dafydd Evans
• David Adams

The webinar will provide City SC coaches with an elite coaching insight from Dr David Adams who is regarded as one of the leading technical minds in world football. Coaches will also receive a full overview of the upcoming course how to register as well as discussing the possible progression on to the UEFA pathway.

Webinar Information
Wednesday, May 27, 2026
12:00 PM – 1:00 PM PST

Course Details

FAW Introduction module – Online – At your own time

FAW Safeguarding module – Online – At your own time

FAW football first aid module – Online – At your own time

FAW Grassroots Leaders Award

Online Portion
July 27, 2026
12:00 PM – 2:00 PM PST

In-Person Portion
August 8, 2026
8:30 AM – 4:30 PM
Pine Avenue Park

Course limited to 32 participants.

A Major Benefit for City SC Coaches

Steve Cowell, CEO of City SC, shared his excitement about the partnership:

“We are incredibly excited to partner with Maximize Soccer and the Football Association of Wales to provide this unique opportunity for our coaches. Access to the UEFA coaching pathway is an amazing benefit of being part of the City SC family and reflects our continued commitment to investing in the development of our coaches. We believe great player development starts with great coach education, and this partnership gives our coaches access to some of the best learning experiences and technical minds in world football.”

Maximize Soccer CEO Dafydd Evans added:

“Maximize Soccer are delighted to partner with City SC. Partnering with an ambitious club that shares our passion for developing and supporting coaches is something that genuinely motivates us.

We are excited for City SC to benefit from Maximize’s relationship with the Football Association of Wales Coach Education Department as an official licensed provider.

The FA of Wales has evolved into one of the most respected coach education departments within UEFA and has graduated many high-performing coaches from around the world such as Mikel Arteta, Roberto Martínez, Thierry Henry, Patrick Vieira, David Ancelotti, Michael Bradley, Yaya Touré, Craig Bellamy and many more.”